Tech

TOTI PRIMA LOTTO LUNCHES NEW BRAND IN NIGERIA

  A new Lotto brand called “TOTI PRIMA LOTTO” was unveiled in Lagos on the 27 of November 2017.The event took place at the Civic centre, V…

A new Lotto brand called “TOTI PRIMA LOTTO” was unveiled in Lagos on the 27 of November 2017.The event took place at the Civic centre, Victoria Island Lagos,Nigerians form all walks of life attended the event including the representatives of the National Lottery Regulatory Commission (NLRC) and the Lagos State Lotteries Board who endorsed the transparency and openness of all activities of TOTI Prima Lotto.

TOTI Prima is a lotto brand with the most favorable game-play (5 out of 60) offering an opportunity for Nigerians to win N25 million.

Speaking at the event is the chairman of TOTI PRIMA Mario Camilleri, according to him he “revealed that the company had engaged in painstaking market research and strategic mapping, which took about two years of planning, to come to the conclusion that TOTI Prima should play lotto in the Nigerian market”.

He also had this to say “TOTI Prima believes in Nigeria, her economy and her people. The company sees a country where it can contribute its own quota to make the economy more robust. He added that the company feels the energy of the people and the vast opportunity in the land for companies that are ready to bring something refreshing to the people and the economy. TOTI Prima is ready to give the people the game to fly their dream”,

IMAGES FROM THE LAUNCH

When asked about the reason for the brand name Camilleri said, “When it came to naming the company, I had one name that stood out for me. That name was TOTI Prima. TOTI was my father’s name. I have always believed that my father had the Midas touch and made a success out of everything he did. And this is my dream not only for us as a company, but also for our players. My father was a man of integrity and his name became synonymous with respect, good ethics and values, which will be the basis of our company. Sadly, he passed on 10 days ago; so he was unable to see this dream for the legacy of his name, become reality, though I am sure he is looking down on us tonight with pride”.

He also went further and revealed that, apart from the approval from both the Lagos State Lotteries Board and the NLRC, they also discovered that the Nigerian market is a mature economy, with truly strong regulators, world class banks, professional lawyers, creative marketers and other support companies who, they believe, could help them get to their final destination.

Marketing/Business Development Manager of TOTI Prima Lotto Mr. Toby Nwanede, who was also at the event had some few words to say,according to him said the brand is set to take over the leadership of the lotto market, judging from its understanding of what customers want and the integrity and transparency of its operation.

TOTI PRIMA LOTTO BRAND AMBASSADOR UTI NWACHUKWU

According to him, “While most other operators have stuck with the traditional lotto style game, our new strategy is to create a game offering better odds, prizes and simpler game play. We are poised to provide a reliable platform that is based on integrity and transparency, as our live draws will be devoid of human interference. We will broadcast across social media channels every Tuesday, Thursday and Saturday. We passionately want to encourage people, not only to dream but be certain that their dreams will become reality”.

The high point of the event was the announcement of the first TOTI Prima live draw winner, Mr Alabi Idowu who walked away with One Million Naira.

Also at the event Media personality and former Big Brother Africa winner; Uti Nwachwuku was also unveiled as the Brand Ambassador for TOTI Prima. He ignited the audience’s passion during the raffle draw which he anchored to the admiration of the guests.

MR ALABI IDOWU WINNER OF ONE MILLION NAIRA

The company also restated its readiness to penetrate the Nigerian market with the unveiling of its marketing communication campaigns in the form of radio jingles (English and pidgin), television commercials, outdoor visibility materials such as fascia boards, store danglers, table top stickers, signage, store front branding, cash point branding, and others.

The team announced that the first TOTI60 jackpot draw which will enable Nigerians win a whopping 25 Million Naira will be held on December 5, 2017 and Nigerians can enter the draw by registering on http://ift.tt/2kaTs5f and play for just N100.

So what are you waiting logon to the site and register,you might be the lucky one to run away with N25,000,000.