The Special Assistant to Ekiti State Governor,Ayo Fayose on Public Communication and New Media, Lere Olayinka has said that his job is to market the Peoples Democratic Party (PDP) and de-market the ruling All Progressive Congress (APC).
Olayinka is contesting to become the PDP’s National Publicity Secretary.
He made the comments during an interview with Vanguard. Excerpts below:
Why do you want to be the Publicity Secretary of the Peoples Democratic Party?
I’m a committed member of the PDP. I have never belonged to any other party since I joined party politics. Again, I will say that I have paid my dues in terms of projecting the PDP, in Ekiti State, Southwest and Nigeria as a whole. Most importantly, the leader of the party in this state, Dr. Ayodele Fayose is interested in me becoming the National Publicity Secretary of the party.
How would you assess the present Publicity Secretary of your party, Chief Olisa Metuh performance?
Lere Olayinka I’m a forward looking person, I don’t dwell on the past, I don’t go about condemning and castigating people, the environment in which Mr. A operated last week, may be different from which Mr. B is operating now and the environment in which Mr. C will operate tomorrow might be different.
So the strategy that worked yesterday would obviously be different from the one that might be applied tomorrow. I’m not saying those who have handled the media in the past have not done their best, in the political environment they operated, they did their best, I’m willing to pick up from where they stopped.
Do you think you have what it takes to be Publicity Secretary of a Political Party?
I’m a journalist and have been in this job for 19 years. I started active journalism since my days in the Nigeria Institute of Journalism, I have practiced as a publisher, as a reporter, I have been involved in broadcast journalism, print journalism and even social media journalism.
What are your other plans for the projection of the image of your party?
Political communication is simple, you tell the people what your party is capable of doing, you tell the people what your party would have done differently, by making the people see that if our party is the party in government, we would have done things differently.
It is about marketing your party and de-marketing your competitors; my job is to market the PDP and de-market APC.