According to Vanguard;
“Globacom, has signed Inetimi Alfred Odon, popularly known by his stage name Timaya, as its newest brand ambassador. The company revealed the deal in a statement released from its headquarters in Lagos, saying that Timaya’s strides in the showbiz industry and his ‘role model’ position to the people of the Niger-Delta area necessitated the signing of the contract a week ago.
The bearded singer who is also called the Egberi Papa 1 of Bayelsa now becomes the latest Glo ambassador, joining the likes of Basketmouth, Bovi Ugboma, Reekado Banks, Korede Bello, Hadizah Blell (Di’ja), Patience Ozokwor, popularly called Mama G, Omawumi, Ego, Yvonne Nelson, Nadia Buhari and MI. Others are Flavour, Ime Bishop, Sani Danja, Funke Akindele, Odunlade Adekola, Bimbo Oloyede, Jaykolo (Dominic Elujaifor)and Sessime of Benin Republic. Timaya whose genre of music includes raga, hip-hop, dancehall and afro beat, has released smash hits such as True Story, Gift and Grace, De Rebirth, LLNP and Upgrade. His journey into music started back in the year 2005 when he released “Dem Mama”, a track in his first album, True Story released in 2006.”