Ugbe told the News Agency of Nigeria (NAN) in Lagos on Wednesday that the return of the reality
show was based on popular demand by people who wanted it back.
“The Big Brother Africa is popular for its entertainment value and ability to showcase ordinary Africans from different walks of life.
“It is one of the ways the company is enhancing quality and varieties of contents available on its platforms. We decided to re-invent BBA, the reality show, once again by bringing back the Nigerian version.
“We are confident that it will draw pan-African audiences for the same reasons that Big Brother Africa did.”
NAN reports that auditions for Big Brother Naija will hold in Lagos on Nov. 26 and Nov. 27, 2016.
After a 10-year hiatus, BBN is coming back to educate, entertain and inform Nigerian audience about the culture and multi tasking jobs carried out in the show.
The return of the BBN reality TV show was based on the Big Brother Africa TV series.
The first edition of the show, after screening, saw 12 housemates vying for the coveted 100,000-dollar prize money by performing various mental and physical tasks.
At the end of the three-month stay in the house, Katung Aduwak emerged winner.
The show also produced other notable stars like Africa Magic’s Tinsel actor, Gideon Okeke, and TV personality, Ebuka Obi-Uchendu.
Big Brother Naija is sponsored by PayPorte, an online retail store.